Working with a $50,000 grant from New York State, and in partnership with Olana as well as the tourism agencies of Columbia and Greene Counties, we have launched an advertising campaign for the Hudson River School Art Trail with a contest and grand prize drawing. In a nutshell, if people visit all of the first eight sites on the Trail, and if they make a "rubbing" of the metal plaque at each site to prove that they were there, they can enter to win a weekend getaway package. The details are at http://offers.hudsonriverschool.org/.
The Hudson River School Art Trail takes people to the magnificent views that appear in 19th-century landscape paintings by Thomas Cole, Frederic Church, and other masters of America's first major art movement, the Hudson River School. The contest encourages visitors to go to the first eight sites on the trail, all located in the Hudson River Valley of New York. Metal plaques have been installed at each of these locations and each plaque features a medallion with a relief (a raised design) of the view. Participants can easily capture the scene by placing a piece of paper over the medallion and rubbing it with a pencil, crayon or charcoal. You can create "rubbings" in either your own notebook or in the official Art Trail Passport, which is available for purchase at the visitor centers of the Thomas Cole National Historic Site and the Olana State Historic Site.
Upon completion, participants simply present the completed series of rubbings to representatives at either the Thomas Cole or Olana Historic Site by November 3, 2013 to receive a certificate of completion. Participants who complete all eight rubbings will be entered in a special grand prize drawing for a chance to win a weekend getaway to the Catskills. In addition, the first 20 people to show proof of completing all eight rubbings will receive a free Hudson River School Art Trail Guidebook.